PageRank is an algorithm which is used by the google to rank webpages.
PageRank algorithm was invented by the Larry Page and Sergey Brin and named after Larry page. In a simple way you can say that this algorithm will determine the website to come in the google search result.
Through this algorithm google measure the importance of the website and put it in accordingly to the search result page.
According to the google PageRank is determine by measuring the number and quality of links to a webpages.
PageRank was the first algorithm used by the google but now a days there are other also other algorithm which is used for measuring the importance of the website/webpages.
PageRank algorithm is based on the mathematical algorithm which is based on the web graph.
In this algorithm the ranking was of the webpage/website is based on how many other sites are linked to it.
The more number of links referred to your website the more PageRank you have.
Why PageRank is important?
Most of us don’t know the importance of the PageRank. It can be used to increase the webpages to the first page of the google search result.
To increase the PageRank you have to build good links or you can say backlinks.
Creating backlinks is one of the OFF PAGE SEO technique for ranking your website/webpages
When you create the backlinks of your website you are increasing the reliability or authentication of your website.
It is like the more good ranking website refer to your website then the more your website authentication is increase and so the organic traffic.
As at last we all have the same motive to divert the organic traffic to our website.
PageRank is important for the webmaster as google uses it for determining the position of the website in SERP.
PageRank is still a major factor for determining the ranking factor of the websites.
The webpages which appears on the first page of the SERP has the most PageRank among the other webpages which appear in the other page of SERP. The last webpages has the least PageRank because of that it doesn’t appear in the first page of SERP.
Do PageRank still used?
According to me yes they are still used with other algorithms.
Now a days PageRank is not the only algorithm that will determine the rank, google uses PageRank as well as other algorithms.
Like the content is also the main thing for ranking the websites, it should be unique.
Content should not use the keyword stuffing which makes the reader the article unpleasant.
Now a days we use a term backlinks that is based on the PageRank algorithm. When we create the backlinks it is like token of trust we are creating.
It is like the other website will pointing to our website.
When we search any query on the google it will provide the result/webpages based on the relevant query which is asked.
Some of the tips for improving the PageRank
- Improve your website’s user experience.
- Write great and unique content optimized for SEO.
- Build good backlinks and start with the social media websites.
- Improve your page speed by removing the unnecessary files and you can use of CDN which help is increasing the page speed.
- Fix broken links if not then delete it.
- Optimize your images for better loading speed as high quality images takes high time for loading and this can reduce the page speed.
- Use H1 and H2 header tags.
I hope you guys can get a brief idea about the PageRank in google.
You guys get the importance of the PageRank also and also hoe it help in SEO and help in improving in the ranking.
This article haven’t provide the mathematical equation of the PageRank .It can be seen in the Wikipedia, there you will get a full equation and it derivation.
Without equation also I assume that you guys will get what is PageRank and how it work.